Similarweb's free version is suitable for basic traffic analysis, but if you want to go for more technical analysis for a couple of years, go for its premium version. It also filters out top-ranking keywords, top referrals bringing in the traffic, and how much traffic is coming from social networking platforms such as Facebook, Pinterest, Reddit, YouTube, Twitter, etc.
In addition, unlike other traffic analysis tools showing organic traffic data only, Similarweb also allows you to see the distribution of total traffic across different marketing channels, such as direct traffic, social traffic, referrals, and others. Following that, a dedicated audience interest section gives an overview of the major categories this website ranks for, a list of similar visited websites, and top topics the website deals with. Additionally, you can analyze the traffic breakdown of the website across different countries and locations.
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